Tuesday, 7 August 2018

Vtrade Capital Services proposes to BUY - Alibaba Group Holding Ltd. ( NYSE: BABA )


Alibaba Group Holding Ltd
NYSE: BABA




COMPANY DESCRIPTION

Alibaba Group Holding Ltd. engages in providing online and mobile marketplaces in retail and wholesale trade. It operates through the following segments: Core Commerce, Cloud Computing, Digital Media and Entertainment, and Innovation Initiatives and Others. The Core Commerce segment comprises platforms operating in retail and wholesale. The Cloud Computing segment consists of Alibaba Cloud, which offers elastic computing, database, storage and content delivery network, large scale computing, security, management and application, big data analytics, a machine learning platform, and other services provide for enterprises of different sizes across various industries. The Digital Media and Entertainment segment includes the Youko Tudou and UCWeb media properties. The Innovation Initiatives and Others segment involves in the YunOS, Auto Navi, Ding Talk, and other businesses.
The company was founded by Chung Tsai and Yun Ma on June 28, 1999 and is headquartered in Hangzhou, China.

RECOMMENDATION

We rate Alibaba Group Holding Ltd a BUY. Below are the basic reasons to recommend this stock as a BUY.
·       Alibaba serves about 80% of the Chinese e-Commerce market where population density is very high. E-Commerce Index reveals which developing markets hold the most potential for online growth, and China is now leading the race in terms of maximizing the potential of the Internet compared with the West. The low-cost, widely available telecommunication infrastructure in China has increased the popularity of online shopping. According to a research report, China's E-Commerce market is expected to pass $1.132 trillion in 2018. Therefore, Alibaba that dominates the world’s largest e-Commerce market has an edge over its competitors.

·       Alibaba’s GMV remains solid. GMV or gross merchandise value is defined as the total value of transactions made across the company’s marketplace. It is a very important metric for e-Commerce companies. Alibaba’s Tmall platform is well positioned to capture the rising demand for high-quality products and services. It accepts only verified stores and sells only genuine products, helping build consumers’ trust and in turn increase conversion rates. To further expand its GMV, Alibaba launched Tmall global, an extension of Tmall.com, in 2014. This B2C online platform allows foreign merchants to operate their store and deal with Chinese consumers directly, increasing the number of active buyers on its platforms, thus boosting Alibaba’s GMV. The company aims to achieve US$1 trillion in GMV by fiscal year 2020.

·       Alibaba continues to witness increasing monetization rates. It is the amount Alibaba earns from the sale of goods on its platforms. The company’s focus on foreign brands and other high-quality merchants on its platforms continue to increase the online marketing inventory on both mobile and the PC, thus further improving the monetization rate. Moreover, as the mobile platform offers immense growth potential, monetization for mobile is gaining momentum driven by new and advance mobile apps launched by the company. In fact, management expects mobile monetization rate to approach or exceed that of PC, expanding profits for the company. Talking about the numbers, mobile contributed less than 40% of the company’s GMV at the time of its IPO which has now increased to more than 75% at the end of fiscal 2017.

·       Alibaba has been supplementing organizational growth with strategic acquisitions. The company spent billions on acquisitions in varying sectors ranging from film production to taxi-booking services to professional soccer. Recently, Alibaba Group announced the acquisition of the remaining outstanding shares of a China-based food delivery start-up, Ele.me. The latest acquisition will help Alibaba expand product offerings in the food delivery market. Last year acquired Chinese Internet TV platform Youku Tudou Inc., targeting the substantial opportunity in the web video content market. We believe that a video content service is one of the important mediums through which Alibaba can launch new products and services. According to a report by Internet consultant iResearch, China’s market for online video will jump to 36.6 billion yuan in 2017. Alibaba has invested $700 million in Intime Retail Group Co., which owns department stores and supermarkets in China. The acquisition was intended to bolster Alibaba’s mobile and distribution businesses and strengthen Alibaba's position in the e-Commerce market. Additionally, it agreed to acquire AutoNavi (AMAP) Holdings for $1.5 billion, bolstering its Internet mapping service. Alibaba is leaving no stone unturned to extend its e-Commerce reach to mobile, video and distribution business.

·       We expect Alibaba’s payment platform will continue to grow, driven by the move toward online shopping all over the world. Its online payment platform includes a lot of services like bank transfers, Alipay account transfers, payment of credit card and utility bills at no extra cost, mobile top-up with credit, bank balance check, bus ticket purchases, online checkout on many sites and in-store payments. Moreover, Alibaba has made full use of the exponential increase in smartphones and tablets for making payments. Though Alibaba’s services are currently available only in China, the company is making all efforts to expand internationally.

·       Alibaba is also taking steps to strengthen its position outside China. The company has been looking to international markets to expand its business and its current strategy is to generate earnings through investment in the U.S. In pursuance of this strategy, Alibaba made its first foray into the U.S. retail market in June this year with the launch of a low-profile website with an American name — 11Main.com — a platform for smaller sellers to hawk their wares. The e-Commerce market in the U.S. are expected to grow at double-digit rates over the next few years and this is the potential that the company wishes to tap. However, to be successful in America, Alibaba needs to understand the mindset of U.S. consumers.

·       Increased competition and market saturation have forced Alibaba to move beyond hawking goods online. The company is trying to build its business as an ecosystem of retail, cloud and artificial intelligence. Having been around long enough to establish logistical relationships through Cainiao, payments processing through Ant Financial and a solid core commerce model, Alibaba has been guzzling data that it is in an increasingly better position to use for improving customer experience and feeding its AI initiatives.

·       Alibaba is working on the development of what it calls “New Retail” to bridge the gap between online and offline shopping using its big data capacity. It expects that the system will offer brick-and-mortar retailers’ new ways to evolve across marketing, inventory and distribution networks. These look promising and will not only reshape the retail landscape but also help Alibaba fend off competition. Alibaba’s partnership with Bailian is a part of this “New Retail’ strategy. It plans to leverage on its big data capacities to explore new retail opportunities across outlet design, technology research and development, customer relationship management, supply chain management, payment and logistics.

LAST EARNINGS
Alibaba Group Holding Limited reported fourth-quarter fiscal 2018 (ended Mar 31, 2018) earnings of 91 cents per share, surpassing the Consensus Estimate by 3 cents. However, earnings increased 44.4% year over year.
Alibaba reported revenues of RMB61.9 billion (US$9.87 billion), down 25.4% sequentially but up 61% from the prior-year quarter. Also, revenues came in above the Consensus Estimate of US$9.18 billion.
The increase was driven by continued revenue growth in the China and International commerce retail business, strong improvement in Alibaba’s cloud business and the consolidation of Cainiao Network.

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